Posted by Cory List on 25th Mar 2014

​Merchant Facility for Donation

Coursing money through the web has always been controversial. When you are coursing purchase transactions, going about things in the web is a lot complicated. It is easy when transactions are made personally because there is a direct exchange. When you have to carry things out through the web, you have to facilitate a payment system that will accept payments.

In the case of accepting donations online, it is a lot trickier. There are many systems devoted to facilitating actual business transactions but there hardly is any special system for donations. Paypal is an example of a system that can help you with this; and if you are looking to utilize it for your website here are some important guidelines you have to consider:

  • Setup an instructional video. People often get discouraged along the way when they stumble upon a complicated process or step. If they want to donate but cannot figure out how to do it, they might lose interest and leave the website, so putting up an instructional or how-to video will help make things simple. If they want to donate, they can simply watch the video beforehand to find out how to what to do.
  • Apply for Paypal Website Payments Pro. If you want to accept credit card transactions direct from your website, you can apply for Paypal Website Payments Pro.

If Paypal is not at all working for you, you can try to use a bank. Banks often offer lower percentage than Paypal but they charge monthly cost and annual fees. There are also privately owned merchant facilities that you can use but you can expect heightened monthly fees.